As more states legalize marijuana for medical and recreational use that means that competition in the dispensary industry is going to get fierce. Some business will get crushed by the competition while others will still be standing a decade from now. What is the difference between those that succeed and those that fail? The difference is branding and marketing. So how do you go about standing out in the dispensary industry? Let us show you.
Cannabis customers use a bunch of different factors to decide which dispensary they are going to visit, but the first thing you have to do is get your dispensary in front of them, one of the ways to do that is through social media. Having long term employees that interact well with your customers on social media and in your dispensary is one of the keys to long term success. Encourage interaction on your social media channels and answer any and all inquiries there.
Design Your Brand
You need to make your first impression a memorable one, this will set the tone for any interaction with customers both at your dispensary and within your community. Branding is what gives customers something to remember you by and gives the customers an idea of what to expect from the products and services that you provide.
Don’t Overlook Interior Design
Don’t overlook the interior design scheme of your dispensary. You need to make your patrons feel comfortable and every aspect of your store design from the lobby to the way your products are displayed are key to a memorable experience in a dispensary. You want your customers to fall in love with your dispensary and keep coming back for more. You need to plan everything from the layout to what your staff is wearing while they serve customers. You need to figure out what your ideal customer is, are you catering to medical marijuana users or the recreational crowd.
Figure Out the Right Promotions
You not only need to get customers coming through your door you need to keep them coming back time and again. You need to use the right promotions that will draw your customers back. You can offer things like reward cards, or daily deals. You need things that people will remember. Use SMS marketing to send your customers regular updates of what is on sale and the promotions you’re running.
Have a Great Product
Don’t over look the importance of having a really good product, that alone will go along way to building a solid customer base that stays with you year after year. Cannabis users know their stuff, so put together a great product with excellent customer service and you will have a solid long term business.